TR shines a spotlight on its new interactive 3D animations 16 August 2022

There is growing worldwide demand for more interactive content, specifically within the fastener industry. That’s why TR Fastenings has launched new interactive 3D animations to serve as a training and educational tool for buyers and design engineers when it comes to products and installation methods.

With the advent of emerging technologies, manufacturing is becoming more complex so the integration of Virtual Reality (VR) and Augmented Reality (AR) is enabling manufacturers to simplify these processes. TR Fastenings Ltd, part of the Trifast Plc Group is therefore embracing and taking advantage of this growing trend with its animation know-how.  

Produced by TR’s in-house visualisation team, 3D models have been created to enable the user to accurately visualise products in different settings and formats. Ever wondered what a self clinch fastener looks like cut in half, or visualised the appearance of when it is fully assembled? TR believes it’s this product visualisation that will assist companies at the design stage and will be invaluable. Various options enable the user to interact with the products such as assemblies, cutaways, magnification, material types and installation.  

Currently, there are approximately 50 products with the 3D product visualiser available on the TR website. TR’s intention is for these to be an integral part of its ongoing content strategy as the industry evolves visualisation technology to meet design engineering demands.

These interactive animations also include installation animations where an entire installation process can be shown, end-to-end. What can often be difficult to explain is now much clearer and easier to understand using visual representation. TR’s installation animations are a way of demonstrating a virtual assembly and sub assembly in a simple way. These ‘real time’ technical animations demonstrate products, processes and concepts, which can often be complex and hard to visualise.

“We are delighted with our new series of 3D product visualisers and animations. This represents a real step change in how designers and engineers can work with us. Virtual Reality and Augmented Reality technology has advanced significantly in recent years, but our industry has not fully captured that potential. We will continue to develop our offering to ensure we bring innovative concepts to life,” says Glenda Roberts, global projects and marketing director at TR Fastenings.


Becca England Assistant Editor t: +44 (0) 1727 615 413

Becca is the latest member to join our team and is eager to get stuck into the world of fasteners. She brings an enthusiastic and fresh outlook on what we do editorially and will be leading our social media activity – including sourcing material, editing articles and posting online.