To further improve its plastics footprint Henkel has started to relaunch its bonding and sealing portfolio for consumers and craftsmen in Europe. The new packaging concept helps to significantly reduce virgin plastic by using up to 95% of recycled plastic made from post-consumer recyclate (PCR).
To underline its commitment for sustainable packaging Henkel has announced ambitious packaging targets for 2025, which among others include a fully recyclability and reusability as well as a total reduction of virgin plastics for its own product packages by 50%.
“Sustainability is an integral part of our strategy and the new packaging concept for our bonding and sealing portfolio is another strong proof point for executing against our ambitious packaging targets – without any compromise in the performance of our products,” explains Baptiste Chieze, director marketing, digital and e-commerce for consumer adhesives at Henkel Adhesive Technologies. “This is an important step to further reduce the use of virgin plastic and to increase the circularity of plastic waste by using PCRs. We have started the relaunch with a selected portfolio in Central Europe and France already in 2022 and we will further roll-out the new cartridges made from recycled plastics across a major part of our portfolio in other European countries step-by-step until end of 2024.”
With the new packaging concept for its bonding and sealing portfolio Henkel offers a sustainable alternative for consumers and craftsmen. The products marketed under well-known brands such as Pattex, Rubson, Sista, Ceresit and Unibond include a broad variety of construction adhesives and sealants. Depending on the product portfolio the new cartridges consist of minimum 80% and up to 95% recycled plastic made from PCR. Henkel began the relaunch in June 2022 with its Fix Construction Adhesives in Central Europe will continuously roll-out the new packaging concept among other product ranges across Europe step-by-step until the end of 2024.
Product of the year 2023 in France
The new packaging concept has already been recognised with a prestigious innovation award in France. The new recycled cartridge of the Pattex No More Nails product has received the recognition as ‘Product of the Year 2023’ by Poyfrance. The evaluation of this award is based on a perception study with 15,000 consumers and minimum 500 users of the product. A jury of experts validates the perception based on key criteria such as perceived innovation, attractivity, purchase intention and use tests. Finally, the award was granted for the product effectiveness combined with a more responsible packaging and thus held the highest impact on the market.
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