Dow wash-off label adhesive recognised for sustainable package design 08 September 2023

INVISU™ 7007 wash-off pressure sensitive adhesive from Dow has received recognition from the Association of Plastic Recyclers (APR) for meeting or exceeding its most strict Critical Guidance Protocol for the recycling of clear PET articles with filmic labels and closures. 

APR’s Critical Guidance Recognition is a widely accepted recyclability assessment for plastics packaging and is granted to companies whose products solve challenges in sustainable package design.

Production efficiency remains essential in label converting. As sustainability is an increasingly key focus for consumers, companies are evolving to create solutions to meet new parameters, such as recycling protocols. Today, filmic labels can impact the recycling process when not properly separated from labelled items, and wash-off adhesives have proven a valid technology to allow clean label separation.

INVISU™ 7007 Water-Borne Adhesive has been developed to address label recycling demands while expanding the possibilities of label performance. Featuring high adhesion and tack, high solids content for high-speed processing on state-of-the-art coating machines, Dow states INVISU™ 7007 wash-off label adhesive performs like available high-performing general purpose filmic label adhesives, while allowing for better recycling.

As shown in the products testing trials, INVISU™ 7007 wash-off label adhesive allows for polyolefin-based filmic labels to be separated during recycling in the washing step and to produce pure flakes for new materials.

“Labels are a crucial part of packaging as they convey important information to the end user,” says Isabelle Uhl, R&D/TS&D fellow at Dow packaging & specialty plastics. “INVISU™ 7007 Water-Borne Label Adhesive combines high performance with recyclability, as we believe our customers should not have to compromise one for the other. We prioritise innovation to deliver quality solutions that utilise design for recyclability and help the industry meet their sustainability commitments."

“Converters need reliable label solutions for efficient adhesion and high-speed production, while recyclers want as pure recycling outcomes as possible to increase their yields,” adds David Keely, application technology leader adhesives at Dow packaging & specialty plastics. “When more applications are being made recyclable and better recycling outcomes are achieved, recycling rates will increase, fewer fossil fuels be needed, and everyone will benefit.”

“Dow aims to close the loop by enabling 100% of our products sold into packaging applications to be reusable or recyclable by 2035,” explains Izzat Midani, marketing manager adhesives at Dow packaging & specialty plastics. “The APR certification for our INVISU™ 7007 wash-off label adhesive is a critical third-party validation which confirms that brand owners and converters can feel more confident in their choice to use our products to meet their sustainability targets.”

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