TR Fastenings enters world of interactive product animations 11 September 2017

TR Fastenings is upgrading its online product catalogue with the introduction of exclusive new 3D models and animations to its website, which will allow users to move the product images around to see how they are installed and used with other materials or components.

This project began in 2016 and so far, there are 126 interactive animations and 592 interactive product models online. TR will be adding new models to the site over the coming months and aims to have a 3D interactive model for each one of its 800 products uploaded by the end of 2017.

The videos not only show the products in a new and innovative light, but may be useful for sales and customer service teams needing to demonstrate how the fasteners work to existing and prospective customers when they are not in the same location. The interactive models are more effective than static images according to TR, as customers can move around the model and see the product in detail from any angle. With regards to the animations, the files are much smaller than traditional videos and work on any device. No plug-ins are required and the animations have been designed with all browsers in mind.

Keith Gibb, head of web development at TR, comments: “3D models are becoming more and more popular and we are very excited about offering this feature to our customers, partners and visitors to our website. The interactive element is invaluable when demonstrating products remotely, and the hosting technology provided by Sketchfab is a real find. This is a huge step for us and we are thrilled to be leading the charge in terms of engineering companies using this technology to showcase our products.”

Will Lowry Content Director t: +44 (0) 1727 743 888

Will joined Fastener + Fixing Magazine in 2007 and over the last 12 years has experienced every facet of the fastener sector – interviewing key figures within the industry and visiting leading companies and exhibitions around the globe. Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the brand is renowned.